This is some kind of new play slime that you make with Elmer's Glue and other items. It is a lot more malleable than Playdough because it is a polymer or some such. (I should have looked this up before I began to write!) Anyway, it was a big success with my grandchild on Thanksgiving. Of course she had it in three different colors! It is shiny and sort of terrifying looking. And immensely appealing.